What your B2B Logistics Mobile App Solution needs in order to be Successful in Today’s Marketplace.

July 26, 2022

By: John Tomblin, Senior Solutions Architect
Tucson Bizz is a division of Sofvue, LLC
Printed with permission of Sofvue, LLC and the author

Logistical supply chains are some of the most complex systems that exist. Whether a shipping company, a transportation carrier or air freight, products are continually being received, inventoried, shipped, received, inventoried again, then send out again for delivery. The list is endless. Add RFID container tracking, first-in-last-out systems, robotics, QR codes, and the list of options becomes virtually endless.  

For these and many other reasons, having your own B2b logistics solution might be a “must have” versus and “maybe later” proposition. Developing a mobile app for your business will not only streamline your company’s logistics, but it will also provide your customers and employees with real-time information the likes of which they have never seen before.   

Some of the benefits include:

1- Improving supply chain visibility

One of the biggest reasons B2b logistic companies want a mobile app is to improve supply chain visibility. Businesses can see where their ships, or trucks or aircraft are in real-time and adjust, then communicate, as necessary to account for delays or unexpected events. A tornado over Dallas might force an aircraft to fly around the storm, adding up to an hour delay before landing. Having the ability to view the aircrafts position in real-time allows staff to contact the customer and tell them why the delay is occurring.

Suppose there’s an accident on the highway and traffic becomes backed up for miles causing a 5-hour delay. Since the app provides real-time information, as well as syncing with big data information from the surrounding area, and from other vehicles, not only can the system tell someone that there’s a delay, but for how long, and within just a minute or two of accuracy.  

It also helps with compliance issues such as hours-of-service (HOS), speed limits, weight restrictions, and more – again making sure everyone gets where they need to go safely while saving time & money along the way.

2- Fleet Management

Fleet management is often misunderstood and doesn't require lots of trucks, ships or planes. We’ve seen companies with as few as three aircraft in their fleet. Granted, they were all Boeing 747’s, but still a fleet. With a custom mobile app developed by Tucson Bizz, you can better manage and ensure that:

* You have the right vehicles for the shipment at hand
* You are maximizing the use of every vehicle or aircraft in your fleet
* Your vehicles are being used safely
* Your vehicles are being used effectively (i.e., not wasting gas in stop-and-go traffic)
* Your vehicles are being used correctly and aren't idling too long or sitting in parking lots.

3- Compete in the modern logistics market

In the logistics industry, competition is fierce. With the rise of ride-sharing services like Uber and Lyft, you need to be willing to try new things if you want to stay on top of the game. In addition to providing superior customer service and innovative solutions for your customers, a B2b mobile app can help you stand out from the crowd.

Here’s how:

* You can use it as a time-saving tool when talking to perspective customers. Since your app will display the vehicle's location in real-time, it assures your customers of where the vehicles are, and when they should arrive.

* It provides your business with incredible analytics regarding routes, delivery times, best times to travel, fuel consumption, etc.  Modern systems can use waybill inventory controls so drivers can pull away from a dock or distribution warehouse, and based on the inventory, tell the driver the fastest route to each destination using RFID technology.  

* Since customers and employees can track how long it will take for the vehicle to arrive at its intended destination, it will minimize frustration and reduce calls to the corporate office, especially when there are traffic or weather delays.

4- Meet your customer needs

Customers want to get things done yesterday. Businesses are always on the move, and they demand that you keep up with them. If your B2b logistics solution doesn’t offer a mobile app, this leaves you at a significant disadvantage -- especially given that most companies, customers and employees, expect this type of technology as part of your company’s culture.  Further, customers expect real-time tracking of their shipments. Your customers will want to be able to check-in at any time during the shipping process and know, instantly, exactly where their shipment is.

5- Capture Feedback

A mobile app makes it easier for your B2b customers to provide feedback about their experience with your company and its delivery services. This helps improve your service quality over time and attract new clients who share similar values around safe driving practices (like not texting while driving).

Feedback also helps teach drivers who don’t follow safe driving practices how to do their job better, and safer. You can then take appropriate actions to ensure the safety of not just the driver, but the surrounding vehicles, as well as the shipment. We once watched a logistics video showing an eighteen-wheeler semi overturn and spill an entire shipment of refrigerated milk onto the freeway, all because the driver was, you guessed it, texting while driving, and he had to slam on his brakes to keep from hitting other cars. Thankfully, no one was hurt.

6- Boost Customer Loyalty

Unlike B2c mobile solutions, like Uber and Lyft, where customers usually book different cabs, in B2b, businesses want to work with one provider for as long as possible. This option only becomes real when you provide them with the best experience. Here’s how a mobile app can help you do that:

* Provide real-time information about the fleet.
* Provide details about your drivers, their driving history and the company’s accident history
* Generate regular feedback from customers to improve your services.
* Eliminate paperwork and time-consuming waybill signature issues.

Conclusion

With the right mobile app solution for your business, you can meet your customers' expectations and improve your company's efficiency. You can also promote customer loyalty.  

Tucson Bizz is an established market leader serving Tucson, all of Pima county, Arizona and other small businesses across the Southwest. If you are interested in developing a mobile app for your small business, we want to talk to you. We can help you assess needs, determine project viability, costs, and help you identify whether sufficient ROI is present and aligns correctly with your project goals. To learn more, contact us at 623-845-2747.

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