August 23, 2023
By: TucsonBizz Staff Writer
TucsonBizz is a division of Sofvue, LLC.
Printed with permission of Data Titan, Sofvue LLC
All of us now live in the digital world – whether we like it or not, and real estate companies have little choice but to adopt AR and VR into their business models. Augmented and Virtual reality fall in the list of the latest and rapidly growing trends revolutionizing the way businesses work, and the real estate industry is no exception.
If you are a small business owner in the real estate sector, and you are thinking of ways in which VR and AR can be used to increase the revenue of a real estate business, then this article will address your questions. Augmented and Virtual reality play a key role in building an exciting and engaging virtual environment for consumers, allowing for virtual property tours through immersive environments. Using these technologies jointly, real estate business owners can leverage AR and VR in many ways.
AR and VR in Real Estate
AR and VR technologies offer potential buyers a dynamic and immersive experience that go beyond static images and floor plans. Through AR, prospective buyers can use their smartphones or AR glasses to superimpose digital information onto the physical world, allowing them to take virtual tours of new construction model homes, and place “virtual furniture” throughout the model to envision the home fully furnished. This interactive approach bridges the gap between imagination and reality, enabling buyers to make more informed decisions without physically visiting the property.
On the other hand, VR takes the concept of immersion even further by providing virtual property tours from the comfort of one's home. With VR headsets, buyers can virtually walk through properties, getting a sense of space, layout, and ambiance. This is especially beneficial for buyers who may find it challenging to visit properties in person, or who want to drive up to the property and take a tour while sitting in their car. VR tours also save time for both buyers and sellers, as they can efficiently explore numerous properties without the need for physical travel.
Integrating AR/VR in a Real Estate mobile app
AR and VR technologies act as a useful tool that makes most of the work processes quick, easy, and seamless. Real estate business owners can consult a mobile app development company that can integrate related features using AR and VR. They can add online site visits without visiting the property space. A feature of imaginary room decor using VR can help the customers imagine how a certain room would look with their preferred decor.
These technologies help you highlight the true power of the property by creating an immersive and attractive environment. This also gives you an opportunity of collaborating with interior designers, who can suggest suitable room decors for a specific property, which can further be displayed to the buyers using AR and VR technology. Collaborating with other businesses gives you a chance of increasing your revenue and coming across as professionals with helpful industry ties in front of buyers.
Benefits of AR/VR in Real Estate
All technologies come with their set of advantages, and AR/VR holds the record of bringing benefits to various sectors. The focus of a real estate business owner should be on bringing high results and customer satisfaction in less time. Different real estate businesses are now relying on AR and VR for expanding their work and meeting buyer demands.
#1. Immersive property visualization
Potential buyers can visualize houses in an immersive and dynamic way using AR and VR. To get a realistic idea of how a home would look after being customized to their tastes, users can superimpose digital information, such as furniture or interior design aspects, over the actual room using augmented reality (AR). Virtual reality takes this a step further by enabling purchasers to tour properties and experience the layout and atmosphere firsthand.
#2. Time and money saving operations
AR and VR streamline the property search process by reducing the need for multiple in-person visits. Buyers can narrow down their options more efficiently, focusing on properties that truly align with their preferences. This saves both buyers and sellers time and money while accelerating the decision-making process.
#3. Personalized experience
The best advice to selling anything is adding a personalized touch to it based on the audience. Real estate agents and developers can leverage AR and VR to offer personalized marketing experiences. Tailoring digital content to individual preferences and needs creates a more engaging and relevant interaction, helping agents stand out and capture buyers' attention effectively. One example is having your company’s logo and your contact details appear in the upper corner of all virtual tours so buyers can see the agents details while in a virtual tour.
#4. Business collaboration
Real estate agents can collaborate with interior designers by highlighting their designs to their buyers using virtual reality. All they need to do is prepare virtual tours by incorporating the room design. This works best when you intend to sell fully or semi-furnished properties.
#5. Virtual property tours
Imagine waiting for a potential buyer at the property and they cancel the visit at the last moment. This is a huge waste of time. However, a virtual property tour can be more convenient for you and the buyer. Buyers may view houses using VR technology from any location in the country, doing away with physical limitations. Buyers from other states or those unable to personally visit properties will find this to be especially helpful. Through virtual reality (VR), viewers may examine a building from every angle and get a complete understanding without being there.
You may also like to read: What are the Cost Considerations in Developing a Virtual Reality Mobile App?
How to create a seamless Real Estate mobile app
Developing a mobile app requires going through several stages of development, designing, and testing. A good and reliable mobile app development company can create a seamless, unique, and responsive app using the latest technologies, including AR and VR. It is always wise to get your app customized per your requirements.
Step#1 Planning and research
The first step towards developing a seamless real estate mobile app is creating a work plan based on the research. This stage involves deciding upon and finalizing required features, target audience, etc. A strategic plan leads to a smooth development process.
Step#2 Data collection
Collecting useful data can help your real estate business get an app that completely matches your audience requirements. You can conduct online surveys to know about your audience’s preferred features.
Step#3 Advanced search and filters
One of the key features of a real estate app is its ability to provide advanced search options and filters. Users should be able to refine their property search based on criteria such as location, price range, property type, amenities, and more. The more precise the filters, the better the user experience.
Step#4 Property tours using AR/VR
Including virtual tours can add value to your app, and finally your real estate business. Your customers get an immersive and engaging experience from these tours, which assures them how the property looks. You can reach a wider audience by conducting these tours as people who cannot physically visit the property can do so online.
Step#5 Integration with MLS
Integrate your app with the Multiple Listing Service (MLS) to ensure that your listings are up-to-date and accurate. This integration will give users access to a wider range of properties. Call us to learn more about NAR and MLS related APIs.
Step#6 Mobile App Design
Once you have successfully aligned and completed the above-mentioned stages, you can proceed with the app design. Getting a user-friendly design is a requirement if you want easy navigation.
Step#7 Programming
After the design comes programming the mobile. At this point of the project, all the decisions have already been made on whether the mobile is being developed through cross-platform tools or is being developed using native source code languages like Swift for Apple and C and C++ for Android.
Step#8 Testing
Before launching your app, conduct thorough testing to identify and rectify any bugs or issues. Testing the app at various stages minimizes the chances of key issues. You should also test the app on various platforms and devices to ensure that it works perfectly across all platforms.
Step#9 Post-launch maintenance
The ultimate step in this process is keeping a strong watch on the app’s performance and providing maintenance services accordingly. A reliable app development company also sends timely updates to upgrade the app according to ever-evolving tech standards.
Usual questions asked about Real estate mobile app development using AR/VR
What is the cost of developing a real estate mobile app with AR/VR integrated features?
Tucson Bizz offers a well-defined pricing structure where the actual cost depends on numerous factors like the app size, required features, specification, cross-browser compatibility, platform, technologies used, and more. You can contact our support team for pricing information.
How safe is an app that uses AR and VR technology?
AR and VR technology operates on personal data to provide a more engaging and personalized experience. At Tucson Bizz, we follow strict data privacy policies to mitigate data breaches. That said, no policy is 100% safe. Just ask Target, Trans-Union, or Amazon Web Services.
Do you provide post-launch app maintenance services?
Absolutely. Post-launch, site maintenance continues with updates and patches, user iteration feedback and functional changes, user behavior tracking, cloud, backup and round robins, security monitoring, A/B testing options, to name a few.
Conclusion
The real estate business is in a major state of change. These changes are going to be ongoing and rapid for the rest of this decade, especially in areas leveraging AR and VR technology. If you have a small real estate enterprise you believe would benefit from our services, we will welcome a conversation. We entered the mobile space and developed our first mobile app in 2010, and since then we have helped hundreds of businesses leverage mobile app technology into their business.
Our architects, engineers, designers, developers, managers, coders, and analysts use smart logic to provide you with state-of-the-art mobile app technology that generates ROI and code longevity. Having designed and developed $23MM in solutions, we are held in high esteem, not only with our customers, but with many third-party integrators, and even some of our competitors who have hired us for some of their projects. Our archives also house 85,000+ wireframes to back up this claim.
Tucson Bizz is a division of Data Titan, which is led by John Tomblin. John not only serves as the company’s lead software architect, he is the architect of applications such as Office Atlas and Apartment Atlas, but several other applications launching in 2024. He is a former real estate agent, broker, state certified real estate appraiser, and author of several real estate books including “Perceptions of Value – Real Estate Appraisal Theory and Application”, and “Real Estate Agency Law”, Dearborn Publishing, now in its 14th printing. To learn more, contact us at 623-845-2747.
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